Studying English language and literature with a writing emphasis in my undergrad opened my eyes to the idea that the words we use to communicate have a strong impact on the perception of those who hear and see them. I pursued roles in the editing and publishing industry and learned how to to eliminate confusion, boredom, embarrassment, and miscommunication in various genres of the written word.
But there was more to learn about how people…. learn. It wasn’t a huge leap for me to pursue a Master’s in instructional design and figure out what the experts say is the best way to design and develop resources, practice exercises, modules, and assessments for maximum behavior change.
I was pretty sure I had it mostly figured out when I graduated with a shiny M.S. degree, but it was just a step in my own learning journey. ADDIE, SAM, Knowles, Gagné, Kirkpatrick, and Bloom took me far in the corporate learning space. Since then, I’ve learned much more from creating real world projects for clients like Walmart, CVS, Purina, Tangram Learning, and a global nonprofit. I’ve learned even more as I’ve advised leaders and designers from all over the world on how to meet the learning needs of their own global enterprises.
It’s become clear that technology accelerates change, especially in this emerging world of AI. Virtual options continually open up new challenges and opportunities for companies. It is easy to get lost in the chaos. But are you ready for the secret(s)?
What remains constant through all the change?*
the need for empathy
learning and change happen in context of life
there will always be more to learn and more problems to solve
collaboration breeds innovation more than isolation does
and we can gather inspiration wherever we look. (In fact, I may have stolen some of these secrets from the principles of design thinking)
*disclaimer: not an exhaustive list; I commit to expanding it as I experience more and more life…
Here are the Core Skills & Tools I use:
Instructional Design
• Action Mapping | ADDIE | SAM | Workshop Facilitation
• ILT / VILT / WBT Development
• Articulate 360 | Miro | MURAL | Google Suite | Microsoft 365 | Canva
• Expanding skills in: Camtasia, Vyond, Captivate
Writing & Editing
• Instructional Copywriting | Technical Editing | Manuscript Editing
• Style guide adherence | Tone consistency | Learner-focused clarity
Marketing & Content Strategy
• Marketing Copy | Campaign Planning | Content Strategy
• HubSpot | WordPress | LinkedIn Advertising
• Expanding skills in: Figma
Strategic Design
• Human-Centered Design | User Journey Mapping | Design Thinking | MVP (minimum viable product)